Google-Ads-Video Latest Test Materials - Google-Ads-Video Latest Exam Format

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Google-Ads-Video Latest Exam Format - Exam Google-Ads-Video Certification Cost

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Google Ads Video Professional Assessment Exam Sample Questions (Q15-Q20):

NEW QUESTION # 15
A fitness studio has created a Video campaign and wants to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?

A. After the campaign's end date has been met.
B. After two weeks of the campaign first serving impressions.
C. Before the campaign serves any impressions.
D. Once the campaign first begins to start serving impressions.

Answer: C

Explanation:
C: Before the campaign serves any impressions:Brand Lift studies require a control group (users who don't see your ads) and an exposed group (users who do).
Setting up the study before the campaign starts allows Google to properly establish these groups, ensuring accurate measurement.
Starting the study after impressions serve will not produce accurate data.

NEW QUESTION # 16
You want to track conversions for your Video action campaign, but you're worried that your campaign won't track some conversions because many customers take extra time to make a final decision on their purchases.
What conversion tracking best practice should you follow to make sure you accurately measure conversions?

A. You should extend the conversion window to be longer.
B. You should compare video ad interactions against the timing of completed sales.
C. You should ask store visitors where they heard about your company.
D. You should send a survey to existing customers asking about their checkout experience.

Answer: A

Explanation:
B: You should extend the conversion window to be longer.Extending the conversion window allows Google Ads to attribute conversions that occur after a longer period of time following an ad interaction.
This is crucial for products with longer purchase cycles.
The other options are valid ways to gather information, but extending the conversion window directly addresses the issue of delayed conversions.

NEW QUESTION # 17
Which of the following accurately describes a primary benefit of Video action campaigns?

A. They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPV.
B. They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPA.
C. They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPV.
D. They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.

Answer: D

Explanation:
B: They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.Video action campaigns are designed to maximize conversions by running ads across YouTube and Google video partners.
These campaigns use automated bidding to optimize for the lowest cost-per-acquisition (CPA).

NEW QUESTION # 18
An account manager decides to use Custom Audiences for their new Video action campaign. What implementation suggestion would you recommend?

A. Combine their Custom Audiences with Demographic Audiences in the same ad group.
B. Layer as many audience types as possible within the same ad group.
C. Use five of their best-converting placements from their Display campaigns.
D. Use 10 to 15 of the best-converting keywords from their Search campaigns.

Answer: D

Explanation:
B: Use 10 to 15 of the best-converting keywords from their Search campaigns.
Custom Audiences allow you to target users based on their search activity.
Using high-performing keywords from Search campaigns ensures you reach users with proven interest in your products.
The other options are not optimal strategies for Custom Audiences.

NEW QUESTION # 19
A business owner wants to measure the unique reach and frequency in their awareness Video campaign. What insight will they glean?

A. They'll see how many ads served to how many people and how many times, across devices and formats.
B. They'll measure lift and ad recall metrics, which are closer to marketing goals than traditional metrics like clicks and impressions.
C. They'll get to see the terms people were searching for when seeing their ads.
D. They'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.

Answer: A

Explanation:
C: They'll see how many ads served to how many people and how many times, across devices and formats.
Unique reach and frequency metrics provide insights into the number of unique users reached and the average number of times they saw the ads.
This helps understand the effectiveness of the campaign in reaching the target audience.
The other options describe other metrics or analyses.

NEW QUESTION # 20
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